The Badshah of Bollywood, the one and only Shahrukh Khan has ruled Bollywood Box Office for over a decade. But his arch rival Salman Khan has reached the top spot in no time and have left SRK far behind. Even many other Superstars are well ahead of SRK currently. From Ra.One to Jab Tak Hai Jaan, SRK has somehow failed to deliver big at the Box Office, while his rival Salman Khan is making records with each release continuously.
In Ra.One, SRK played a Super Hero role but failed to hit The Bull's Eye. Than in Don 2, he was seen in aggressive mood with Don Avatar which was appreciated but not much. Than came Jab Tak Hai Jaan and SRK played his natural Romantic role but still the movie failed to put big record numbers at Domestic Box Office.
Why Shahrukh Khan Failed to give Big Blockbusters in past couple of years ?
Now-a-days, the taste of the audience is changed a lot. The life of a common man is full of tensions and you know the reasons very well, specially the Mass audience which is large in numbers in not only India but, the whole of Asia. The audience need Entertainment when they enter the Cinema Hall. A class movie can provide entertainment only with a strong script because there is nothing much to show in a Class Movie, while a Mass movie can turn out to be a huge blockbuster even with an average script and the reason is, that there is much stuff to entertain the audience in a mass movie such as Masala Action, Humor, Romance, Single Liners ( Jokes ), Hot Sizzling Item Numbers and much more. So even if the plot of the movie is weak, people still enjoy the movie and feel relaxed.
If you see at the Box Office numbers of the movies released in past 2-3 years, you will find Mass Movies at the top, while Class movies even with strong star casts failed to deliver big. Films like Barfi, Zindagi Na Milegi Dobara, Oh My God did great business because of an extra-ordinary strong script and some beautiful performances by the lead roles.
So coming back to the point, Shahrukh Khan's movies did record business in overseas market because no doubt, the movies were high class International Level movies but different countries have different kinds of people and in India, these types of movies does not work much.
Although his past 2-3 films are not flop but now-a-days, we do not expect a Hit or a Flop, specially by Khans. We expect record numbers as the competition is getting stronger and stronger.
So to compete with the trend going on, Chennai Express is a Golden film for Shahrukh. He is playing a Desi Role after a long time. The reason is that the film is a Mass Movie which will have lots of entertainment material and the big thing is that the movie is directed by Rohit Shetty who has delivered back to back huge blockbusters. You all know very well about the kind of movies Rohit direct. Lots of Masala Action, great comedy, romance, beautiful music, attractive screenplay and all that material which is required to entertain the Audience.
Can SRK deliver a Golden Blockbuster with Chennai Express ?
SRK's past few films were totally Class appeal but Chennai Express will be a movie for both Masses and Classes. The only bad thing is that Shahrukh will not get a festival release for Chennai Express as all the festivals of 2013 are already booked so the film will be a normal release. The release date of Chennai Express is not yet announced. The shooting of the film is in progress and recently Farah Khan has choreographed a song in Chennai Express picturised on SRK and Deepika, the leading pair of Chennai Express.
So overall, Chennai Express has everything needed for Big Box Office numbers. Huge star cast, a well known Director, perfect genre etc. In short, Chennai Express is Ready Steady PO !
We wish SRK Best Of Luck for Chennai Express !
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